IRN-BRU needed a phenomenal promotion to boost summer sales. But there was no global event to have fun with, such as the World Cup or Euros.
The bold idea
It was a true summer BRU-NANZA! We developed a UK wide on-pack that encouraged 20,000 unboxing opportunities with BRU’s most sought after prizes ever. Including the now world famous BRUnicorn.
BRUNANZA’s top notch prizes drove repeat purchase and inspired an endless stream of user generated social content, with consumers sharing their prizes on social from Orkney to Orlando.
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