The Scottish Government

Dead in a week

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The challenge

Everyone’s gone dog mad. How do we get an audience obsessed with “cute” things to spot the signs of an illegally bred puppy?

The bold idea

Grab people’s attention and then twist things around to break their hearts with the shocking truth.

The results

87% of campaign recognisers felt motivated to protect themselves from illegal puppy dealers (target: 50%) and the number of people saying they'd make the right checks if purchasing a new puppy rose to 88% (target: 75%).

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We can do this for you too.
We love working with brands that want to outsmart their competitors. If that sounds like you, let's talk.