National Galleries of Scotland
Making art accessible online
The challenge
Give website visitors the chance to view each piece of art up close and with as much detail as they would in a physical gallery space.
The bold idea
Each artwork was reproduced in high-resolution imagery and we worked hard to ensure navigating the site is as intuitive and interesting as visiting the real thing.
The results
Time spent viewing art on the site has increased, alongside sales which have gone up by 35% year-on-year. This mirrors the increase in shop pageviews by more than double.
Bringing the artwork to life online required some very specific high-tech solutions, including innovative ways to store data, an automated colour picker and a powerful zoom tool.
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