A new brand identity for Scotland
- Brand Scotland
- Advertising and Design
The brief was to create a new single nation brand marque – an enduring emblem that symbolises Scotland’s story, shining a light on the values that make it a progressive, welcoming and pioneering nation of generosity of spirit and creativity.
The bold idea
The Scotland Marque combines a thistle inspired by the fanning and swaying pleats of kilts in motion. Rendered in one flowing, singular line of upward momentum it represents a diverse nation united by shared values. The custom-made lettering, originally designed by Brand Scotland, mirrors Scotland’s modern architecture with Celtic and Mackintosh references.
The results
Within 8 weeks of launching at COP26, 1 in 3 key influencers in England, France, Germany and the US recognised the new Scotland marque.
Alongside the Scotland Marque, a full brand identity system was developed and launched at the COP26 climate summit in 2021, when the global spotlight was on Glasgow and Scotland.
Alongside the Scotland Marque, a full brand identity system was developed and launched at the COP26 climate summit in 2021, when the global spotlight was on Glasgow and Scotland.
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