A Dream of Old
- The Macallan
- Experiences & Internal Comms
To create the most exclusive 36 hour experience The Macallan have to offer to launch their oldest ever whisky collection to date. An experience that would bring The Red Collection to life, ensuring that all audience journey touch points were carefully considered. To romantically tell the story of ‘A Dream of Old’ through experience, sound, scent & immersive creations.
The results
Communication through emotion. We knew we had to strike a chord with our audience. We ensured each stage of our journey was immersive, dramatic and poetic. From bold outdoor projection mapping, to 7ft indoor tree structures. Elegant table spaces combined with Nicola Benedetti music. We ensured the journey of A Dream of Old – The Red Collection was told in a way like no other.
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