As a second tier sponsor of Glasgow 2014, how could IRN-BRU compete with huge names and bigger spenders such as Virgin, Emirates and BP?
The bold idea
Let’s accept that Scots may not always be world beaters at sport, but, when it comes to support, we’re world champions. Born to Support was the multi award-winning platform for our whole campaign during the Games.
IRN-BRU was the most memorable sponsor of Glasgow 2014. Three and a half times more memorable, in fact, than anyone else.