Inform teenagers of the risks of being sexually exploited, but in a way that would be noticed and accepted in their frantic social media lives.
The bold idea
We used Snapchat, a first for the Scottish Government. Taking place over two days, an 18 episode live drama told the story of a girl who becomes a victim of child sexual exploitation
There were over 11,000 views, 94% of people watched all 18 episodes and Young Scot had more hits over the two days than ever before. This equated to £210,000 of paid media, free.