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Health

  • 19 Jul 2021
  • 2 min read
  • by Cori Schwabe

Leith collaborates with Cello Health on L’Oreal

Working with the L'Oreal Active Cosmetic Department in the UK and Ireland, Leith and Cello Health created a visual identity for a takeover on Skin Alliance’s social media feeds.

Bringing together Leith’s creativity and Cello Health’s scientific expertise provided an exciting opportunity to collaborate on one of the biggest global brands: L’Oreal.

Working with the L'Oreal Active Cosmetic Department in the UK and Ireland, Leith and Cello Health created a visual identity for a takeover on Skin Alliance’s social media feeds, as part of L’Oreal’s digital campaign during the 101st Annual Meeting of the British Association of Dermatologists.

The takeover focused on education about inflammatory skin diseases, such as acne, rosacea and psoriasis. Leith collaborated with five influential UK and Irish dermatologists who have relationships with L’Oreal to deliver relevant and informative content.

The campaign took place during 5th-9th July on Skin Alliance’s Instagram and Twitter. Cello Health and Leith also worked with another sister agency, Tanami, to create a mix of static and video content to raise awareness and education on inflammatory skin diseases.

This campaign was a brilliant opportunity for Leith to build on its Health experience by moving into skincare. To see more of our Health work visit https://leith.co.uk/work/health.

Cori Schwabe

Cori Schwabe

Account Director

Cori Schwabe is an Account Director at Leith focusing on healthcare clients. Starting her career in New York City, she passionately helped build a digital presence for brands like L'Oreal, Mustela and Citibank over the past seven years. Wanting a life change, she's left her roots in America to put down new ones in Scotland.