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Digital Services

  • 18 Feb 2022
  • 3 min read
  • by Talor Gilchrist

AR you at home? - It’s the February Social Update

From Pinterest's newest AR feature to Twitter's downvote button, Social Media Manager Talor explores February's social media trends.

Ayooo, I’m back with a brand new round of facts. I tried to not focus too much on TikTok… sort of.

Image: Don't Get Serious


Reely Replying

With the rise of the popularity of Reels on Instagram comes constant updates - that are very similar to their archrival, TikTok.

This month's app update includes the ability to reply to a person’s comment on your original Reel, with another Reel. Ask a question, and you can receive a video answer in return.

Just in case they hadn’t seen enough of your content already.

Image: Meme Generator


Retweet, sorry I mean Repost

Instagram gets inspiration from TikTok, and TikTok has taken inspiration from Twitter.

Not only can you post your own videos for your followers to see on their feed, you can now repost some of your favourite creators' content. This opens up your interests to your followers, allowing them to see what you like. These videos won't appear on your profile, but those who follow you will be able to see that you have reposted it for their viewing within their feed.

Do we want to see videos from people we don’t follow? Is this a great way to find new creators with similar taste? Time will tell.

Image: Twitter


AR you at home?

Pinterest, the app that provides us with inspiration to plan our life, from what you would like to wear tomorrow to what your kitchen would look like if it were 12ft wider, have taken our pinning obsession to the next level.

They have introduced AR furniture placement tools, not only can you pin that dream sofa to your ‘Lovely Living Room’ board, you can now see what it looks like in your lovely living room by virtually placing it there.

Think Pokémon GO without catching them all.

Image: Pinterest Newsroom


You are the weakest Tweet, goodbye

The ‘downvote’ button has only been given to a handful of accounts on Twitter, I’m assuming to test the waters to see if they actually work.

What are they for? At first you would assume it’s a nicer way of wording ‘unlike’, but actually its main functionality is to let Twitter know when a reply isn’t ‘adding to the conversation’, helping Twitter to learn what content people want to see.

Things that are good to know - you can only downvote replies, the downvotes aren’t public, and the person who wrote the Tweet won’t know you’ve downvoted them.

So don’t worry, even if your joke was terrible, you’ll never find out.

Image: Twitter


… and that’s the February social update! Right, I’m off to redesign my bathroom…

Want to find out what else is new in social in February? Drop the team a note.

Talor Gilchrist

Talor Gilchrist

Senior Social Media Manager