For most people, the saccharine-coated coke ad with the trucks used to signify the arrival of Christmas, even in Scotland. For IRN-BRU, this just wouldn’t do.
The bold idea
A wicked take on Raymond Briggs’ classic Christmas tale, with a flame-haired wee boy and a devilish snowman.
As the Telegraph said in 2016, the Snowman is regarded by many as the best Christmas ad ever made.