snowman wicked

The challenge

For most people, the saccharine-coated coke ad with the trucks used to signify the arrival of Christmas, even in Scotland. For IRN-BRU, this just wouldn’t do.

The bold idea

A wicked take on Raymond Briggs’ classic Christmas tale, with a flame-haired wee boy and a devilish snowman.

forth rail bridge
snowman flying
snowman stag
snowman- skating

The results

As the Telegraph said in 2016, the Snowman is regarded by many as the best Christmas ad ever made.

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