SCOTTISH GOVERNMENT
Stop fannying
Around
scottish government smear test

The challenge

Embarrassment prevents lots of young women going for a smear test. Our challenge was to convince them that the test is worthwhile.

The bold idea

We tackled the issue head-on, with a bold film tailored to cinema and online audiences that puts any embarrassment into perspective.

We can do this for you too

We love working with brands that want to outsmart their competitors. If that sounds like you, let’s talk.

Find out how to get in touch[+]
Back to work[+]