The Royal Bank of Scotland
Royal Bank of Scotland - Tenner

The challenge

Reconnect the bank with the people of its homeland and begin the journey to becoming the number one bank for trust and advocacy by 2020.

The bold idea

The Royal Bank for Scotland. We used the humble Royal Bank tenner to show that the bank is part of the fabric of life in Scotland. And always will be.

rbs ninety six sheet
rbs escalator
scotland top
ice rink

The results

The campaign generated record levels of positive interactions on social channels and achieved the highest brand recognition ever.

We can do this for you too

We love working with brands that want to outsmart their competitors. If that sounds like you, let’s talk.

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