ROAD SAFETY SCOTLAND
PLEASE HANDLE
WITH CARE

The challenge

Drivers think accidents only ever happen to other people. To those who take risks or to ‘worse drivers’ than themselves. And, in urban areas, they see distractions as a bigger hazard than speed. Yet speed is still one of the main causes of accidents.

The bold idea

We got drivers to re-frame the way they thought about their behaviour on urban roads by reminding them how fragile we all are.

We can do this for you too

We love working with brands that want to outsmart their competitors. If that sounds like you, let’s talk.

Find out how to get in touch
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