RBS
Pedal Yourself
Proud

The challenge

Bolster staff pride and engagement following the financial crash and RBS’s much publicised bail out in 2008.

The bold idea

An eight week integrated campaign involving the world’s biggest cycle team, to promote The RBS Cycle Challenge for Sport Relief.

The results

Over 15000 participants, £1.5m raised for charity (together with follow-up challenges) and 72% of staff felt proud to be associated with RBS.

We can do this for you too

We love working with brands that want to outsmart their competitors. If that sounds like you, let’s talk.

Find out how to get in touch
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