SCOTTISH GOVERNMENT
THE POO SONG
HITS THE AIRWAVES
poo song

The challenge

How do we harness the power of social media to get folk over 50 to do their bowel cancer screening test, when the number of over fifties using Facebook, Twitter and the like is relatively small?

The bold idea

We created ‘The Poo Song’, to help young people (sons, daughters, grandsons, granddaughters, nieces and nephews) to encourage their older relatives to take the test.

The results

With its phenomenally catchy tune and taboo-busting silliness, the Poo Song went properly (ploperly) viral, gathering worldwide attention. Mashable called it “the catchiest song you’ve ever heard about poo”. Jobby done.

We can do this for you too

We love working with brands that want to outsmart their competitors. If that sounds like you, let’s talk.

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