Irn-Bru
THIS MAKES
NO SENSE

The challenge

Launch IRN-BRU’s cheeky sugar-free sister brand in Scotland. But, remember, people think sugar-free soft drinks taste boggin. And making a tasty one just isn’t possible.

The bold idea

A campaign that makes no sense whatsoever.

The results

It’s early days but making the top ten outdoor ads in Campaign is a good start.

We can do this for you too

We love working with brands that want to outsmart their competitors. If that sounds like you, let’s talk.

Find out how to get in touch
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Back to work
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