irn bru xtra nonsense

The challenge

Launch IRN-BRU’s cheeky sugar-free sister brand in Scotland. But, remember, people think sugar-free soft drinks taste boggin. And making a tasty one just isn’t possible.

The bold idea

A campaign that makes no sense whatsoever.

massive 1973 quiche dong
baboon carpet pie flange
alway deploy pudding flaps
derek sock bandage the ninth
hedgehog up a clunk tube

The results

It’s early days but making the top ten outdoor ads in Campaign is a good start.

We can do this for you too

We love working with brands that want to outsmart their competitors. If that sounds like you, let’s talk.

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