Outperform bigger spenders such as Virgin, Emirates and BP and become the most memorable sponsor of Glasgow 2014.
The bold idea
The BRU Store. We transformed seven shipping containers into the first ever IRN-BRU branded destination, where visitors could enjoy a cold BRU, learn about the brand, buy exclusive merchandise and even take a selfie with a Games medal winner. It was the heartbeat of the games.
BRU-Store was visited by more than 151,000 people and sold over 37,000 items, with sales rising by more than 24% throughout the games. IRN-BRU was the most memorable sponsor of Glasgow 2014. Three and a half times more memorable than any other brand.