Irn Bru Glasgow 2014

The challenge

As a second tier sponsor of Glasgow 2014, how could IRN-BRU compete with huge names and bigger spenders such as Virgin, Emirates and BP?

The bold idea

Let’s accept that Scots may not always be world beaters at sport, but, when it comes to support, we’re world champions. Born to Support was the multi award-winning platform for our whole campaign during the Games.

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The results

IRN-BRU was the most memorable sponsor of Glasgow 2014. Three and a half times more memorable, in fact, than anyone else.

We can do this for you too

We love working with brands that want to outsmart their competitors. If that sounds like you, let’s talk.

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