The IRN-BRU Phenomenal campaign ran for 8 years and was a stupendous success. But customers were changing. Energy drinks were on the rise and the brand needed a bold new direction.
The bold idea
As everyone in Scotland (and increasingly beyond) knows, IRN-BRU is a tonic. It gets you through the day. Even when that day involves the most horrendous, buttock-clenching situations you could possibly think of.
Millions, and we mean millions, of hits on YouTube. IRN-BRU’s highest ever spontaneous ad awareness. And the best ever ‘really stands out’ rating since tracking began in 1996.