The Scottish Government
EMISSIONS
IMPOSSIBLE
filmstar - saving the world

The challenge

Getting people to change their behaviour – to really act on climate change – is tough. Because, for most of us, green issues are boring, right?

The bold idea

Doing your bit for the environment can be exciting. After all, you’re saving the world!

saving the world - washing machine

The results

The campaign helped the Scottish Government achieve its carbon reduction target (42%) four years early.

We can do this for you too

We love working with brands that want to outsmart their competitors. If that sounds like you, let’s talk.

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