To demonstrate the value the industry pharmaceutical image brings in transforming patients’ lives.
The bold idea
A powerful, digitally-led campaign focussing on the vision, passion and tireless commitment of the people who work in researching and developing life-changing new medicines.
The campaign launched in June 2017 and will run in EFPIA’s 28 European member countries.
"From the initial concept and ideas to all the strategic planning to wrestling more content in more formats than we ever envisaged. For cool calm leadership, advice and expertise throughout - it’s been a fantastic experience working with you all" - Andy Powrie-Smith, Director of Communications, EFPIA.