Drinkaware's website wasn’t serving its many different users particularly well. Our task was to rethink it and include digital ways to change drinking habits.
The bold idea
Put people first. We created web and mobile experiences that adapt to what people are looking for, when they’re looking for them.
During our latest campaign, nearly 50,000 people used our risk tool. Our client also told us, “Everyone associated with Drinkaware, the board, Chair, CEO and internal teams, are thrilled with the new website; it is now the embodiment of our brand values, helps us understand and serve our audience and better equips us to meet our mission to reduce alcohol harm.”