The Scottish Government
LET’S Talk
ABOUT BREASTS

The challenge

Educate women that it’s not just lumps that can be a sign of breast cancer. And when it’s found early, breast cancer is more treatable.

The bold idea

A UK advertising first. Showing real breasts with visible signs of cancer.

The results

The campaign generated almost £1million in additional exposure and was talked about around the world. Most importantly, 50% more women saw their GP with breast cancer symptoms.

We can do this for you too

We love working with brands that want to outsmart their competitors. If that sounds like you, let’s talk.

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