We wanted to show romantic card shoppers that they could #Take2Minutes to sign something that really mattered this Valentine’s Day, the Organ Donor Register, where they have the potential to transform the lives of up to 7 people.
So we positioned a larger-than-life Valentine’s Day card within Buchanan Galleries in Glasgow.
There was just one thing missing on our card, the heart.
Shoppers could do their part to create the heart by writing a love note or signing their name on a red token and adding it to the heart, while learning more about organ donation and signing up for the Register.
To learn more about Organ Donation visit organdonationscotland.org.