Apparently there’s a lot of nakedness kicking around these days, what with the internet and everything. But not much of it is for a good cause. Step forward our new campaign for organ donation.
‘We need everybody’ shows the power our bodies have to save a life. It doesn’t matter whether it’s a tall, small, wrinkly or hairy one. And to prove the point the star of our ad, Gordon Hutchison, was saved by an organ donor.
So if you haven’t signed up to the Organ Donation Register yet, why not? We need everybody folks.