01 March 2010

Premium spirits company Maxxium UK has appointed Edinburgh based Tangible to handle a new £800,000 brief for Sourz, the fruit liqueur brand. The multi-disciplined business was won without a competitive pitch.

Sourz, which is one of the fastest growing spirits brands in the UK, had previously been managed for three years by London based Notorious, part of the Publicis Groupe.

Emma Heath, marketing controller Specialities, Insight & Innovation at Maxxium said:

"With such strong competition in the market and at this key stage of the brand's lifecycle, we knew that Sourz could really benefit from some fresh thinking to build on the momentum we've achieved to date."

"We're pleased to be adding Tangible to our agency roster - their response to our brief demonstrated real depth and breadth of original thinking that will allow us to develop campaign material that can be used through-the-line."