10 February 2010

Feb 2010 sees the launch of a £400k outdoor campaign in support of Diet IRN-BRU. Running exclusively in Scotland the new executions, created by Leith, are a continuation of last year's Spot the Difference campaign.

"Last year's outdoor campaign had a marked impact on sales performance for the brand so it's a straightforward decision for us to build on this success in 2010" commented Lisa Hartley, Brand Manager for Diet IRN-BRU at Barr Soft Drinks.

Claire Paterson at Leith said, "Developing such a strong campaign idea has been rewarding for all at the agency. This year's executions feel like a move on from what was already one of 2009's most distinctive outdoor campaigns"

The campaign was created by Michael Kinlan and Mark Davies at Leith. Media planning and buying was developed and implemented by the Barr's team at PHD North.