These days, more people than ever are beating cancer – but it’s still impacting on too many lives. So when PHA Northern Ireland asked The Leith to spread the message about early detection, we didn’t hesitate to answer the call.
Our cancer awareness campaign has been up and running since early 2015. And its main objective is as simple as it is positive: the earlier you see your doctor with any worries about signs or symptoms of cancer, the better the outcome.
Of course it may be that your fears are unfounded and there’s a simple explanation. But should it turn out to be something more serious, in most cases finding it early gives you a much better chance of beating it.
Our run of ads – across TV, print and outdoor – kicked off with a general cancer awareness message and has since moved on to focus on lung cancer. The latter strand of the campaign has featured our innovative talking bus shelter, which uses a recording of persistent coughing and a health message to remind people to get a cough checked out.
Later on in the year, we’ll be turning our attention to breast cancer and bowel cancer. But whatever the focus, the key message is clear and consistent, go and see your GP sooner rather than later if you have any worries.
So, here’s hoping lots of people check out this campaign in more ways than one.