Just like the inside of our homes, our gardens can say a lot about the different personalities living within them. This spring, Dobbies wanted to inspire people to take whatever outdoor space they have, and make it their own.
It was this insight that led to our big idea – to remind people that it’s not just any old outdoor space, ‘It’s Your Patch’.
Before we knew it, the campaign was blossoming before our eyes, with TV, press, outdoor, radio, and online running throughout spring. We even teamed up with STV to produce a series of colourful idents sponsoring Mother’s Day, Easter and the May bank holidays.
And to show that you really can turn just about any outdoor space into your very own patch, we even planted out a VW campervan. Adorned with hanging baskets and flower boxes, Patch 1 will be touring cities around the UK throughout April and May. She’s bloomin’ beautiful if we do say so say so ourselves.