Get A Grip

As the 8th instalment in the Gets You Through campaign, Get A Grip has truly demonstrated that “practice makes perfect”. Launched online through a partnership with LadBible, the ad racked up over 1million views on YouTube in its first week.

In this new spot IRN-BRU once again comes to the rescue as a hapless mum walks in on her teenage son ‘feeling the burn’. A quick swig of the fizzy elixir and she’s able to see the lighter side of the situation.

The ad was directed by Martin Wedderburn and produced by MTP.


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