Flu’s had Scotland on the ropes. Every year thousands of us get struck down by it. So, this time round, we got Scots to show flu what they’re really made of.
The campaign’s inspired by American war posters, and shows people rolling their sleeves up, ready to take on flu with the jab.
The press and posters will run alongside radio, as well as the childhood flu campaign.
With a bit of luck, Scotland’s jabs will have flu floored.