Our latest campaign for the Scottish Government helps people spot the signs of child sexual exploitation. The campaign, created by Chris Watson and Rufus Wedderburn, shows how conversations online can potentially lead to a young person placing themselves in danger and highlights how to spot the warning signs.
The TV advert, posters and website – csethesigns.scot – shows how conversations online can potentially lead to a young person placing themselves in danger.
In developing the campaign we found that many parents don’t know a lot about the issue and don’t believe that their family is at risk. So the campaign was created to change that and help parents to prevent the abuse before it takes place.
A range of partners are supporting the campaign, including Barnardo’s Scotland, NSPCC Scotland, ChildLine, Police Scotland and Children 1st.