Bad Romance: Storytelling live on Snapchat

Teenagers are not big fans of listening to messages from people in positions of authority.

We had to inform them of the risks of being sexually exploited, but in a way that would be noticed and accepted in their frantic social media lives.

To get under their radar, we used Snapchat, a media first for The Scottish Government. We created a live drama and created 18 episodes that took place over two days, drawing our audience in to the story of a girl who becomes a victim of child sexual exploitation.

By taking this non-traditional approach, the message really hit home with Young Scot getting more hits over two days than they ever have before.

Snapchat Results so far…
CSE28108 Crew┬áThe ‘Bad Romance’ Crew
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