Teenagers are not big fans of listening to messages from people in positions of authority.
We had to inform them of the risks of being sexually exploited, but in a way that would be noticed and accepted in their frantic social media lives.
To get under their radar, we used Snapchat, a media first for The Scottish Government. We created a live drama and created 18 episodes that took place over two days, drawing our audience in to the story of a girl who becomes a victim of child sexual exploitation.
By taking this non-traditional approach, the message really hit home with Young Scot getting more hits over two days than they ever have before.