There’s nothing more iconic for a football fan than the number 7 shirt. And now, the famous shirt worn by the likes of Kenny Dalglish and Eric Cantona has taken on a whole new significance, thanks to our latest organ donation campaign for the Scottish Government.
Earlier this year, our Leith Links team donned their scarves, hats and special lucky pants and took the subject of organ donation to the football.
Continuing the theme we created in 2014 – ‘I want to be an organ donor; seven words that could save up to seven lives’ – players donned special number 7 shirts, there were stadium announcements, perimeter board and programme ads and some unbelievable support from the clubs in the press and on social media.
The team were also out and about at the grounds and in the city centres on matchdays, signing people up to the register and having lots and lots of “wee chats” with fans. All of which got thousands of people talking about organ donation – exactly what our campaign aimed to do.
So, a very big thanks to all the clubs and individuals involved. You played a blinder.